How we use and protect your information.

1. Who we are and how to contact us

This policy applies to personal information handled through uksmk.co.uk and UKSMK Customer Care. Contact us at info@uksmk.co.uk or 19 St James’s St, London SW1A 1ES, United Kingdom.

2. Information we may collect

Depending on how you use the site, this may include your name, date of birth or age-check result, email, phone number, billing and delivery address, account credentials, order contents, order history, support messages, return information and records needed to manage an order or request. Payment providers process payment information for the route selected at checkout.

We may also receive technical information such as IP address, browser and device details, pages viewed, referral information, cookie identifiers, approximate location and security events.

3. How we collect information

Information is collected when you browse, create an account, place an order, complete an age or identity check, submit a form, communicate with us or use cookies and similar technologies. We may also receive information from providers involved in payment, fraud prevention, hosting, analytics, verification or delivery.

4. Why we use information

• Provide, maintain and secure the website, basket, account and checkout.
• Take steps requested before a contract and process accepted orders.
• Arrange tracked UK delivery and provide order support.
• Verify eligibility for age-restricted products and meet legal obligations.
• Detect fraud, misuse and technical incidents.
• Keep accounting, dispute, compliance and transaction records.
• Improve site performance and, where permitted, measure or communicate relevant offers.

Depending on the activity, our lawful basis may be performance of a contract, steps taken at your request, compliance with a legal obligation, a legitimate interest such as fraud prevention and site security, or consent where the law requires it.

5. Cookies and similar technologies

Essential cookies support the basket, checkout, account and security. Analytics or advertising technologies may operate when enabled and permitted. Browser controls can limit cookies, although blocking essential cookies may prevent store functions from working.

6. Sharing and service providers

Information may be shared with providers supporting hosting, website operation, payment, email, customer service, analytics, security, age or identity verification and delivery. We may also disclose information when required or permitted by law, to enforce rights, or to protect customers and the service.

7. International transfers

Some providers may process information outside the United Kingdom. Where UK data protection law requires safeguards, we use an applicable adequacy decision, approved contractual safeguards or another lawful transfer mechanism.

8. Retention and security

We keep information only as long as reasonably needed for the purposes described, including operational, accounting, tax, dispute, fraud-prevention and legal requirements. We use proportionate administrative and technical measures, but no internet or storage system can be guaranteed completely secure.

9. Your data protection rights

Depending on the circumstances, you may have rights to access, correct, erase or restrict your information, object to certain processing, request data portability, or withdraw consent. These rights can be subject to lawful limits. We may need to verify your identity before responding.

10. Questions and complaints

Email info@uksmk.co.uk to make a request or raise a concern. You may also complain to the UK Information Commissioner’s Office through ico.org.uk.

11. Changes to this policy

We may update this policy when our services, providers or legal requirements change. The current version is published here. Last updated: 7 September 2026.